MAS RECORDS is a non-profit music development programme founded in 2001 by Kevyn Gammond (ex-Band of Joy). With Ricky Wilson (Kaiser Chiefs/The Voice), Robert Plant (ex-Led Zeppelin) and Karl Hyde (Underworld) as its patrons, the label is based in Kidderminster, and runs in partnership with local education authorities in artist development centres across the country.


The label’s aim is to support the development of music in the UK and provide emerging artists with a bridge into the wider industry. This initiative is unique because it combines expert music industry knowledge and experience with conventional training and education.


With the ever changing music industry MAS Records has assumed the role of the Artist Development branch of a major record label; bringing together industry and education in a unique way. Our experienced staff mentor and prepare our artists for the wider industry. The artists involved with the label do not pay for the services we provide.


Through the MAS scheme all our artists will be provided with the following free services:


- Recording with industry producers.
- Weekly practice time in top studios.
- Business planning.
- Promotion and marketing.
- Guidance with tour planning.
- Exposure to the UK music industry.
- Live Demo Recording.
- Industry showcase gigs.


MAS Records has played part in the success of many artists over the last 10 years. Key artists include White Eskimo, The Night Cafe, Swim Deep, The Lines, Deluka, Octane OK and The Arcadian Kicks who have collectively secured professional management or recording contracts with major labels. M.A.S. Records has also showcased artists at SXSW over the last 5 years; setting up vital links with industry organisations for the marketing of our artists including Spinnup Distribution (owned by Universal Group), Kerrang Radio, BBC Introducing and Plug and Play Promo.


CORE team


Head of MAS Records


andy houston



dominic hatton

Admin Manager


Stuart Eaves

Programme Leader


justin metti




Mentor & Safeguarding


jack pedersen



dannie sanderson



donna toon

Business Administration


Nationwide Team

Chris Grayston - Southampton

Lewis Wright - Southampton

Matt Parisi - Southampton

Daniel Woodward - Liverpool

Rob Whiteley - Liverpool

Zak Langford-Do - Liverpool

Oscar Bell - London

Wizdom Layne - London

Laurence Hobbs - London

Savannah Simms - London

Jordan Statham- London

Emma Bridgwood - Stoke

Chris Dulson - Stoke

Rupert Gammond - Kidderminster

Kevyn Gammond - Kidderminster

Simon Henley - Stourbridge

Gary Ibell - Oxford

David Whittaker - Leeds

Mark Chillington - Leeds

Daniel Flitcroft - Bath

Tom Gittins - Warwickshire

Jonny Amos - Birmingham

Jonn Penney - Artist Development Lead

Sue Buckler - National

Jon Nash - Wolverhampton

Ryan Pinson - Wolverhampton

Sheldon Jolly - Bury

Paul Bowe - Stockport

Louise Bloomfield - MAS Mind

Fiona Riches - Bristol

Zoe Bell - Bristol

Leon Curry - Bristol

Sol Curry - Bristol

Policy & Procedure


Tel: 01562 512120

Email: info@masrecords.org


MAS Records

NCG Kidderminster 

Market St



DY10 1AB

© 2019 by MAS RECORDS